Over the past few years, sustainable beauty trends have made leaps and bounds within our industry. This news is amazing and even more amazing is — wait for it! — it’s predicted that 2018 will be the BEST year yet for sustainable beauty!
More and more consumers are turning to green beauty products because of special skin and health concerns but that isn’t the only reason. Care for the environment also ranks high among reasons for why people opt to go green. This has resulted in more green brands coming out and some established brands changing their products and practices. Win-win!
Here are a few beauty trends to look forward to this year:
Most people think that sustainable beauty and green products only offer “natural” colours and poorly made formulas but not anymore! Going into 2018, we’ll see a HUGE variety of colours, formulas, and finishes. Almost anything you look for, from makeup to hair care to bath products, will soon be found quite easily.
It may seem a bit backwards to some but the trend towards cleansing less is gaining popularity. From the “no ‘poo” hair method to using special sea sponges to cleanse your body instead of soap, product and water use has gone down.
Don’t get us wrong, you don’t need to go to extremes! There’s no need to stop washing your hair altogether or ditching the soap just yet. However, there’s no doubt your hair and skin WILL look better when not over-washed so give it a go.
Packaging has become a problem that can’t be ignored. Many companies realize this and are dispensing their products in bulk, or using special recyclable and biodegradable packaging.
DAVINES is a great example of a green hair products company that cares about sustainability. They package their products with the environment in mind.
Often big-name companies repackage their regular formulas with a more “manly” scent and market that towards men. With more natural scents and often scentless products gaining popularity, there is no need for the distinction.
Unisex beauty products allow people to choose the right formula for their skin and/or hair, not their gender.
Green Salons & Spas
The average salon runs through a lot of water in a day and their electrical appliances run at high speed for all their clients. This is NOT good for the environment! Luckily (as you know), we’ve seen quite a few sustainable salons and spas open up over the years and 2018 should be no different.
As green sustainable beauty products grow in number so will the salons that carry those options. After all, there’s clearly a market for it! Salons can look for more information on going green at Greencircle Salons.
Ayurvedic & Other Alternative Beauty Treatments
Ayurvedic treatments aren’t new but we’re seeing a resurgence this year. Ayurveda treats your individual dosha and other lines of energy while giving you a customizable organic beauty and hair treatment. Products and treatments are not “one size fits all” any longer, the bespoke movement is here!
Watch out world, sustainable beauty now has a HUGE market and ALL salons need to be doing their part!
You want to do your best for your clients – after all, they are a walking advertisement for your hair studio!
So, with this cold, dry winter weather wreaking havoc on everyone’s tresses, you want to make sure you’re giving ALL your clients some advice to keep their hair in tip-top shape.
Cut Down On The Hot Tools
When your clients are in your chair, you’re likely using hot tools to blow dry and straighten or curl their hair. But it’s important to remind them that they shouldn’t be re-creating your style every day at home.
For special occasions, absolutely, but hot tools used on a daily basis, no! You see the damage that causes hair! Have a conversation about what tools they’re using at home, and make sure they’re not maxing out the heat. And of course, if they’re not using a heat protecting spray, make sure they don’t leave your salon without one!
Review Their Daily Hair Care
They’re receiving luxury hair treatment while in your hands, but probably not at home. Ask what products they’re using and upgrade them to a more moisturizing shampoo and deep conditioner if necessary. A leave-in conditioner to add extra moisture and control some static is a lifesaver for most people in the winter. Customize an eco-friendly DAVINES hair system for their hair needs.
Take a few minutes to show them how to properly shampoo and condition as well. Many people are unaware how to correctly cleanse their scalp, or apply conditioner concentrating on the ends and lengths.
Remind Them To Do A Cool Rinse
Since you’re already giving them tips on their hair washing routine, make sure they’re turning the temperature waaay down for their final rinse. Cool water seals the cuticle and prevents frizz and damage. Tell them it’s worth the 30 seconds of “brrrr” in the shower for the sake of their hair.
Dry Hair Thoroughly To Prevent Breakage
Although it’s a contradiction to tell them not to use heat tools often, remind them that hair must still be completely dried before going outside. We’ve all seen the damage that styling wet hair can do and how easily wet hair can freeze (and break!) in winter.
It may be worth discussing some second-day hairstyles so they keep washing at a minimum. Or have them wash their hair the night before so they have time to let it air dry.
Suggest A Cool Air Humidifier
What if your client is deep conditioning and cutting down on heating tools yet still has difficulty managing their dry, dehydrated, frizzy hair? It may be worth suggesting they invest in a cool-air humidifier for their home and/or office. Adding moisture back into air that’s been affected by cranking up the indoor heat will greatly help their skin and hair.
Taking a few extra minutes to help your client with their hair needs and giving a few fun tips will enhance their trust and dedication to you and will, in turn, be your best model and fan.