We’ve said it before and we’ll be saying it again (and again and again…), 2018 is THE year of sustainable beauty and fashion. Since April is Earth Month and with spring in the air, what a great time to jump on the trend — if you haven’t already, of course.
If you’re not already, follow our Spring into Sustainability tips to green up your salon and life in general. However, there are some popular trends you can jump on right now which you can start utilizing in your shop and passing along to your clients.
Help Your Hair
Natural, individualistic styles are what’s in for hair this Spring. Beachy waves, a lot of texture, and short pixie crops are what we’re already seeing everywhere. These styles are easy to maintain if you have the correct styling products.
You know by now how much we love Davines, it’s a HUGE part of what The Movement is all about. There’s a Davines product for every type of hair along with fantastic face and body care, as well. If you’re still not sure where to start, read our top recommendations here.
Getting involved with Davines during the month of April helps support Sustainable Beauty Month and Davines has decided the Fruit Tree Planting Foundation is this year’s most deserving recipient. This foundation aims to plant 5,000 trees in Peru where about 357 local families will benefit. And be sure to support the event by following #SBMONTH2018 on your favourite social media platform.
Beauty trends this Spring are fresh, clean looks with a hint of glitter. Keep it natural, except for when you want to POP!
Clean beauty products are picking up steam and becoming more popular all the time. Choosing beauty products which aren’t filled with dangerous chemicals benefits your skin as well as the earth.
A lot of popular brands are dropping the more dangerous chemicals from their products which is a huge step in the right direction, but we still prefer to support original eco-friendly companies such as Jusu. This fabulous company was started as an organic juice bar in Victoria, BC in 2014. Using the vitamin and mineral rich pulp from the juice resulted in them creating clean, organic products to nourish the skin and body. What a great way to be healthy AND eco-friendly.
Sustainable fashion is a whole lot more than just plain, flowing hemp dresses. Most designers are becoming more mindful of the fabrics they’re using, incorporating more sustainable materials while still producing on-trend garments.
Fur (mostly faux, luckily) has been spotted on boots, hats, purses, and everywhere else you can imagine for the past few seasons. Enter “denim fur” for us eco-conscious trend followers! Created by ISKO (the world’s largest producer of denim) along with “designer of nature” Fashion designer Tiziano Guardini, this “fur” is made from certified-organic cotton and pre-consumer recycled cotton. We’ve been seeing tons of reviews and praise for these sustainable cotton creations on social media. This means you can be in style while still being eco-conscious.
If you or your salon is already part of The Salon Movement then you already know all the incredible benefits which come with membership to this amazing community. If not, we’re here to convince you.
Sustainability is here to stay, and your salon could be “the next big thing” your community needs. Let’s delve deeper:
WHY BE A SUSTAINABLE BUSINESS?
You may be wondering what the benefits of being a sustainable business are. You know you’re doing a great thing for the earth, but is that where it ends? Not at all!
Your Salon Will Get More Recognition
Sustainability is huge and more people than ever are seeking out sustainable fashion, products and salons. This could mean you!
You Reduce Costs
At the beginning, you may need to invest more money to make your salon into an eco-friendly oasis. But the savings you’ll see will occur almost immediately and be well worth it in the long run.
Installing water-reducing showerheads and low-flow toilets will save you water, money and energy. Even switching to low-energy power bars and making sure lights and machines are turned off when not in use is a very inexpensive, simple start to sustainability.
You Reduce Waste
Using sustainable products and materials is so important to your footprint on the earth. You’ll notice an impact almost immediately and will likely save you significant money if you’re having to contribute to garbage services.
You End Up Healthier
You won’t believe how wonderful eco beauty products are these days. The right products will produce fabulous results on your skin and hair and you’ll glow inside and out from not using toxic chemicals. It also feels great to know you’re doing your part to help the earth.
WHAT DOES THE SALON MOVEMENT DO?
Our statement is to have “a unified grassroots movement of sustainability-conscious Davines stylists and salon owners who actively care and love our planet, culture, and craft.”
We believe that education is vital to perfecting your skills and keeping up to date on the latest products and styles, especially those to do with sustainability. For some great ways to keep your training fresh, check this out. Movement members also get ongoing webinar training and special Davines product information.
If your business isn’t seeing the returns you’d like it to, The Movement can help you realize your extreme potential. We’ve got some really exciting things to share that will take both your career and business to the next level.
Marketing is huge for your business, and The Movement can help deliver your sustainability offerings and message to those who are looking for it.
The earth sustains, heals, and supports our success and all it requires from us in return is some mutual consideration, respect and love. As Davines ambassadors and stylists, we’ll work together to keep the harmony.
In addition to knowing you’re part of an incredible, sustainable team, you’ll have access to our webinars and education system, as well as receive the latest information on all new Davines products. You’ll also get tools for growing your business and receive promotions and discounts from our sustainable partners.
SIGN UP NOW
We have different sign-up options for stylists, salon owners and Davines partners, and content is customized to fit you. Join us now.
Spring is arriving next week and for most of us, it will be welcomed with open arms! It’s the perfect time of year to re-evaluate how eco-friendly you’re being in your life.
Here are a few easy ways you can change to be more eco in your home and work life this Spring:
Decrease Your Water Usage
At both your home and business, there are a lot of things you can do to reduce your water use. If you don’t have low flow toilets or shower heads, get those installed — they’re not as expensive as you may think. Don’t know where to look? We’re big advocates of the products that ECOHEADS offers.
Be mindful of water by only turning it on when it’s time to rinse your hair, teeth or dishes instead of letting it run. Install eco-friendly, water-conserving dishwashers and washing machines and only run full loads. And why not put some old buckets outside to collect rainwater to water your garden and indoor plants?
Reduce Your Energy Use
Switch to energy efficient appliances if possible especially with the ones you use the most. Assess your lighting and heating options, maybe it’s time to go with solar options. If this isn’t in the cards quite yet, there are other small steps you can take which will help. Turn off all lights and machines when they’re not in use, replace your light bulbs with LED or CFL bulbs, and wear a sweatshirt instead of cranking the heat.
Change Your Products
Eco-friendly products can be found everywhere these days. If you’re a DIYer, it can be as simple as mixing baking soda and vinegar to clean most of your surfaces!
Natural beauty products are better than ever, and you know that by supporting sustainable beauty, you’re doing good for your skin and the environment. If your salon isn’t already carrying Davines products, what are you waiting for?
Clear The Clutter
“Spring cleaning” time is here and this year, you’re not only going to give everything a good clean, you’re going to be ruthless in purging everything you don’t need. It may take some time but go through everything at home and at work and donate or recycle what you don’t need. Keeping old paperwork and unnecessary items can weigh us down mentally and emotionally.
Reduce and Recycle
So now that you’ve cleared away all your clutter, you certainly don’t need to add any more back in again. Set up a system that allows you to reduce your waste. Don’t print out emails, stay away from disposable products, and recycle everything you can’t re-use.
“Fast fashion”, a term used by fashion retailers to describe inexpensive designs that move quickly from the catwalk to stores to meet new trend, is popular these days. Think the stores that offer you shirts for only a few dollars but will only last you a few months. Clothing is becoming a huge environmental issue in the way it’s manufactured and sold. Instead, look for sustainable fashion when you can and know that you’re doing good for the earth while purchasing a quality piece.
This is the same for towels and sheets you use every day. Spending a little bit more money on Bamboo or other sustainable fabrics will last longer and be kinder to the earth.
Support local markets which carry produce from sustainable, chemical-free farmers. Switch to fair trade items when purchasing coffee, tea and chocolate whenever possible.
Start A Garden
Spring is the perfect time to start a garden even if it’s just a small container garden on your windowsill. Plants have many everyday uses besides looking pretty. In fact, growing plants that naturally purify the air will help you breathe easier. Aloe plants can be useful for small injuries, instead of turning to chemical-based creams to soothe those small burns or cuts.
Growing your own herbs and vegetables is a life changer. You’ll save money plus eating something YOU have grown tastes amazing!
Join The Movement!
If your salon hasn’t already become a part of The Movement, it’s time to make the leap. This will put you ahead of your competitors, and you can rest easy knowing you’re doing what’s best for everyone. Find out more now.
If you haven’t already discovered the wonderful sustainable beauty line, Davines, we hope we’ll convince you to give them a try. The Salon Movement is proud to be a unified grassroots movement of sustainably-conscious Davines stylists and salon owners. Supporting Davines shows that you care about the earth, as well as your customer’s well-being.
Davines was founded, and continue to produce, in Parma, Italy, with development starting in the 1980s and products being ready to sell about a decade later. Davines truly believes in sustainability and is aiming to be the most beautiful and ethical company in the world.
We love every unique Davines product we use, and they truly do have something for everyone. If you’re looking to bring our your natural beauty, here are a few of their best-selling and award-winning products we think you should try:
Love Smoothing Shampoo & Conditioner
The best-selling LOVE duo from Davines has won a few different awards, and rightfully so! This shampoo and conditioner set is the perfect fit for anyone with dry, unruly hair that is prone to frizz. The olive extracts and vitamin E gently cleanse and add a smoothing dose of moisture.
Nounou Shampoo And Conditioner
Nounou Shampoo is yet another award winner from the Davines line and, along with the matching conditioner, is a dream. It’s a life (and hair!) saver for anyone who has brittle, dehydrated hair. Fiaschetto tomato is incorporated into the formula to provide the antioxidants and vitamin C which nourish hair completely.
The Oi Line
Several products in the Oi line have won awards and anyone who has used it has little doubt why. This multi-use line of products is perfect for just about anyone. It has the best ingredients to use on a day-to-day basis, when hair is behaving nicely and has no issues. Roucou oil is the key ingredient in this amazing line to keep hair and skin hydrated and soft.
This Is A Sea Salt Spray
This Is A Sea Salt Spray should be re-named “This is an amazing product!” A best-seller for many reasons, this spray provides amazing texture and style to any hair type and it smells so good!
The sea salt in this spray naturally gives tresses the perfect beachy waves many want to achieve without having to head to the ocean.
The Well-Being Conditioner is an excellent all-around moisturizer for hair. Made with echinacea plant, this conditioner contains natural antimicrobial products which works to keep hair healthy and nourished.
Nourishing Vegetarian Miracle Conditioner
The Nourishing Vegetarian Miracle Conditioner is THE product to use to put life and moisture back into dry, damaged hair. It invigorates from the scalp right down to the ends of your hair to provide intense moisture and prevent breakage.
Acai oil is the miracle ingredient which provides your hair the protective antioxidants and restorative benefits it needs. Grape phytoceuticals add an extra source of antioxidants as well as polyphenols to keep hair healthy and strong.
If your salon, or personal collection, doesn’t include Davines, that needs to change right now, not only for the sake of beauty but for sustainability.
Davines has some very exciting collections coming out involving coffee, tea and honey. We can’t wait for these products, and to see what other revolutionary, sustainable ideas Davines has for our future.