The Salon Movement

Moving Salons Forward Sustainably

Sustainable Spring Trends

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We’ve said it before and we’ll be saying it again (and again and again…), 2018 is THE year of sustainable beauty and fashion. Since April is Earth Month and with spring in the air, what a great time to jump on the trend — if you haven’t already, of course.

If you’re not already, follow our Spring into Sustainability tips to green up your salon and life in general. However, there are some popular trends you can jump on right now which you can start utilizing in your shop and passing along to your clients.

Help Your Hair

Natural, individualistic styles are what’s in for hair this Spring. Beachy waves, a lot of texture, and short pixie crops are what we’re already seeing everywhere. These styles are easy to maintain if you have the correct styling products.

You know by now how much we love Davines, it’s a HUGE part of what The Movement is all about. There’s a Davines product for every type of hair along with fantastic face and body care, as well. If you’re still not sure where to start, read our top recommendations here.

Getting involved with Davines during the month of April helps support Sustainable Beauty Month and Davines has decided the Fruit Tree Planting Foundation is this year’s most deserving recipient. This foundation aims to plant 5,000 trees in Peru where about 357 local families will benefit. And be sure to support the event by following #SBMONTH2018 on your favourite social media platform.

Get Beautiful

Beauty trends this Spring are fresh, clean looks with a hint of glitter. Keep it natural, except for when you want to POP!

Clean beauty products are picking up steam and becoming more popular all the time. Choosing beauty products which aren’t filled with dangerous chemicals benefits your skin as well as the earth.

A lot of popular brands are dropping the more dangerous chemicals from their products which is a huge step in the right direction, but we still prefer to support original eco-friendly companies such as Jusu. This fabulous company was started as an organic juice bar in Victoria, BC in 2014. Using the vitamin and mineral rich pulp from the juice resulted in them creating clean, organic products to nourish the skin and body. What a great way to be healthy AND eco-friendly.

Be Fashionable

Sustainable fashion is a whole lot more than just plain, flowing hemp dresses. Most designers are becoming more mindful of the fabrics they’re using, incorporating more sustainable materials while still producing on-trend garments.

Fur (mostly faux, luckily) has been spotted on boots, hats, purses, and everywhere else you can imagine for the past few seasons. Enter “denim fur” for us eco-conscious trend followers! Created by ISKO (the world’s largest producer of denim) along with “designer of nature” Fashion designer Tiziano Guardini, this “fur” is made from certified-organic cotton and pre-consumer recycled cotton. We’ve been seeing tons of reviews and praise for these sustainable cotton creations on social media. This means you can be in style while still being eco-conscious.

Join Us

The Salon Movement is devoted to filling the world full of stylists who care about the planet, culture and craft. There’s no better time to join us than now.

How To Celebrate Earth Month

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April is EARTH MONTH! The Salon Movement and its awesome partners are already committed to living as green and eco-friendly as possible and this is the perfect time to get the rest of you on board to helping the earth — and yourself — be a lot healthier.

Start A Challenge

Challenge your family, friends or colleagues this April to see who can be the most sustainable. At the end of the month, find out who has the lowest hydro bill, who reduced their food waste the most, who produced the least amount of garbage — or ALL the above! A challenge with a small prize will motivate people to do their best and learn some good habits that stick with them far past April.

Use Alternate Forms of Transportation

It’s the start of spring and most people are excited to shed their boots and parkas and get outside. It’s not too hot or too cold so walking and biking are ideal at this time of year. Commit to using your car as little as possible during April. If biking or walking is not an option for your commute, try using transit or carpooling if it’s available to you.

Go Veggie

April is the perfect time to start a garden and grow all sorts of wonderful fruits and vegetables. You get some fresh air and relaxation time while being productive. This month is usually the start of community markets where you can get some great local produce. Support your local farmers and learn some new tips and tricks you can put towards your own garden.

Take that wonderful crop of veggies you bought and/or grew and find recipes to use them all. Commit to trying at least one vegetable a week that you have either never tried before, or you thought you didn’t like and find a way to love it.

Try using vegetables as the base of all your meals this month. We’re not saying you have to cut out meat completely but try to incorporate as many meat-free meals as possible. This will greatly help your health and the earth’s sustainability.

Don’t Buy Anything You Don’t Need

Take this month to think about your footprint and budget. Buying items you don’t need leads to increased clutter and less satisfaction for what we have. Make a commitment this month to buy only what you absolutely need. And if you do need something, buy sustainably. Sustainable beauty products, sustainable fashion, and supporting local eco-friendly companies should always be your first choice when you need something new.

Commit To Something Green Outside

Grab a group of friends or family and head outside to appreciate the natural beauty and do some good for the earth. Pick up trash at your local park or beach, or plant some trees in an area that needs it. You’ll feel good and, of course, the earth will, too!

Find More Tips

Did you catch our Spring into Sustainability blog post last month? Be sure to take a read through to find out more ways to help you on your way to being more sustainable at home and at work.

Happy Earth Month!

Davines Products Your Salon MUST Carry

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“By creating beauty sustainably, we encourage people to take care of themselves, of the environment in which they live & work, of the things they love.” — Davines.

If you haven’t already discovered the wonderful sustainable beauty line, Davines, we hope we’ll convince you to give them a try. The Salon Movement is proud to be a unified grassroots movement of sustainably-conscious Davines stylists and salon owners. Supporting Davines shows that you care about the earth, as well as your customer’s well-being.

Davines was founded, and continue to produce, in Parma, Italy, with development starting in the 1980s and products being ready to sell about a decade later. Davines truly believes in sustainability and is aiming to be the most beautiful and ethical company in the world.

We love every unique Davines product we use, and they truly do have something for everyone. If you’re looking to bring our your natural beauty, here are a few of their best-selling and award-winning products we think you should try:

Love Smoothing Shampoo & Conditioner

The best-selling LOVE duo from Davines has won a few different awards, and rightfully so! This shampoo and conditioner set is the perfect fit for anyone with dry, unruly hair that is prone to frizz. The olive extracts and vitamin E gently cleanse and add a smoothing dose of moisture.

Nounou Shampoo And Conditioner

Nounou Shampoo is yet another award winner from the Davines line and, along with the matching conditioner, is a dream. It’s a life (and hair!) saver for anyone who has brittle, dehydrated hair. Fiaschetto tomato is incorporated into the formula to provide the antioxidants and vitamin C which nourish hair completely.

The Oi Line

Several products in the Oi line have won awards and anyone who has used it has little doubt why. This multi-use line of products is perfect for just about anyone. It has the best ingredients to use on a day-to-day basis, when hair is behaving nicely and has no issues. Roucou oil is the key ingredient in this amazing line to keep hair and skin hydrated and soft.

This Is A Sea Salt Spray

This Is A Sea Salt Spray should be re-named “This is an amazing product!” A best-seller for many reasons, this spray provides amazing texture and style to any hair type and it smells so good!

The sea salt in this spray naturally gives tresses the perfect beachy waves many want to achieve without having to head to the ocean.

Well-Being Conditioner

The Well-Being Conditioner is an excellent all-around moisturizer for hair. Made with echinacea plant, this conditioner contains natural antimicrobial products which works to keep hair healthy and nourished.

Nourishing Vegetarian Miracle Conditioner

The Nourishing Vegetarian Miracle Conditioner is THE product to use to put life and moisture back into dry, damaged hair. It invigorates from the scalp right down to the ends of your hair to provide intense moisture and prevent breakage.

Acai oil is the miracle ingredient which provides your hair the protective antioxidants and restorative benefits it needs. Grape phytoceuticals add an extra source of antioxidants as well as polyphenols to keep hair healthy and strong.

If your salon, or personal collection, doesn’t include Davines, that needs to change right now, not only for the sake of beauty but for sustainability.

Davines has some very exciting collections coming out involving coffee, tea and honey. We can’t wait for these products, and to see what other revolutionary, sustainable ideas Davines has for our future.

ECOHEADS – Making Your Salon Efficient with Sustainable Products

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The Salon Movement has a passion for bringing you sustainable beauty ideas, and we love that the world is listening. We’re proud that The Movement is gaining popularity among salons and individuals, and we’re excited to see this continue into 2018. It’s our pleasure partnering with several sustainable beauty companies and brands to bring awareness to protecting our planet. And by doing that, it offers us a huge step towards making our salons more efficient.
 
We’d love to take this opportunity to introduce one of our awesome partners – ECOHEADS!
 
ECOHEADS is a fabulous company that truly cares about the environment and works to make the life of both clients and hairstylists easier. What a fabulous combination!
ECOHEADS is a relatively new company but with a LOT of thought and love behind it! Established in 2012 in Sydney, Australia, this company has taken the sustainable beauty world by storm. They’re changing things for the better with their amazing philosophy and products.
 
Some of the products we LOVE and highly recommend from ECOHEADS are:
 
Showerheads
 
We must start with the ECOHEADS showerhead – a truly innovative product! These amazing showerheads are a necessary addition to your sustainable spa as they reduce water usage by an amazing 65%, keeping both your finances and carbon footprint low. Water pressure is doubled, helping save water and a time by cutting your rinse time in half. Also, the added pressure allows your clients to experience an amazing massage type experience with their rinse. That’s a triple win in our books! As an added bonus the nozzle cradles nicely in the stylist’s hand to give a pleasant washing experience for everyone.
 
These showerheads are easy to install and will adapt to most sinks. If they don’t, not to worry, they only need an inexpensive hose instead.
Bang Face Shields
 
Another exciting must-have product for your salon is the ECOHEADS Bang Face Shields.
 
Use bang shields to protect your clients face against irritation from hair, product and colour. These inexpensive face shields are one of your best and easiest investments if you want to make everyone’s experience better.
 
And don’t worry about waste – these are 100% recyclable!
The Ping
 
Even sustainable dyes can be a bit on the smelly side so ECOHEADS offers The Ping to offer fume-free mixing of colour products!
 
Mixing hair colour perfectly every single time is The Ping’s speciality and will reduce colour waste in your salon. The colour mix comes out noticeably creamier and smoother than with traditional hand mixing methods. With The Ping, your stylist saves both time and energy. A detachable blade and smooth bowl offers cleaning that’s just as easy as cleaning the traditional bowl and spatula mixer.
 
We thank you ECOHEADS for thinking outside the box and offering us amazing earth-friendly products. Salons all across Canada and the U.S. are experiencing and loving the ease and sustainability of these products. Check them out today!

Creative Ways To Market Your Sustainable Salon

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2018 is predicted to be a huge year for sustainable beauty, and a month in, we’re already seeing this! Now is the perfect time to grow your business.

Offer Free Services or Products

Wait, we’re telling you to give stuff away for free?! To get people through your door you may need to. Some people are still skeptical of sustainable products and services so it’s up to you to show them how incredible they can be.

Offering a free wash and style, or a complimentary bottle of shampoo when they book a service will allow them to experience the products and fall in love. And using the words “free” and “complimentary” rarely fails to get people interested.

Befriend Real Estate Agents In Your Area

Getting your name out to people new to your area is key! Talk to some local real estate agents about handing out your flyer to their new home buyers. Even if they’re not particularly looking for a sustainable salon, if your name is the first one they see, it may end up sticking with them.

Get Involved!

Community events are always popping up in the spring and summer. Search for some markets and festivals you can be a part of, join neighbourhood fundraisers, and attend local sporting events. Get your name out there and make some connections!

Some people may not have realized there’s a sustainable beauty salon in their area, or they could feel too intimidated to visit. Once people see a smiling face and realize what you can do for them, they’re more inclined to follow up.

Team Up

Utilize us, the Movement of Sustainable Salons! If you haven’t already joined us here – what are you waiting for? Team up with some local organic, green businesses as well so you can cross promote one another.

Be Your Brand

Always remember YOU are your brand. Live your passion and sustainable life wherever you are. Amp up your social media. Share pics along with occasional peeks into your life at the salon and as someone living the sustainable beauty movement. Get people excited to come see you!

Every time you step out in public be ready to start a conversation. Style your hair so people ask you what products you use, carry a bag with your salon name on it, and wear your Movement Gear. Get ready to be noticed!

Get Your Info Out To Young People

Advertise in places where teenagers and young adults hang out. Influencers want the newest, hottest thing, and sustainable beauty is on trend. Let them discover you, and spread the word to their networks.

And last of all, but arguably, the most important:

Don’t Forget Your Regular Clients

Trying to get new clients to walk through your door is great, but your regular clients are the key to your success. They already know and like you so why not offer them an incentive for recommending a friend (or three!) to you? Word of mouth is one of the best ways to build your business.

We wish you the best of luck building your salon in 2018! It’s going to be a BIG year and we’re working on some exciting new content to keep you up to date.