The Salon Movement

Moving Salons Forward Sustainably

Summer 2018 Hair & Beauty Trends

By Leave a Comment

When new seasons are upon us, it’s not just fashion trends that change, beauty trends do, too. It’s important to stay on top of what’s hot so you know what your clients are looking for when they ask. Not only will it keep you fresh, it’ll show how much you really care about what your clients need.

Here are the top beauty trends predicted to be huge (and heavily requested) this summer:

HAIR

It’s All About The Texture

Texture will be huge this summer. Think natural, loose waves and lots of movement. The “bedhead” look is back in a big way.

Give your client a wash-and-go style haircut along with a few simple products such as Davines This Is A Volume Boosting Mousse and Davines LOVE HAIR SMOOTHER to smooth down any flyaways and excess frizz.

Ponytails

Summer is hot and people want to pull their hair back and forget about it. Enter the ponytail.

The low ponytail is a sleek way to keep it all pulled back and still be work-friendly and stylish.

To stay on-trend, opt for a fancy accessory or nice ribbon to tie it back instead of a plain old elastic. Suggest Davines THIS IS AN INVISIBLE SERUM to keep it sleek but leave out a few hairs to keep it more casual.

Adding some volume to the crown before putting hair in a ponytail easily combines two popular styles into one cool, yet fairly easy, hairstyle.

Curls

Encourage your clients to embrace their natural curls this season. Curls can be another easy, wash-and-wear style with the right cut and products such as Davines THIS IS A CURL BUILDING SERUM for added elasticity and shine.

Short Cuts

When ponytails just won’t cut it, summer is a great time to chop it all off. Give your client a texturized style to show off their amazing facial shape and features.

Pixie short is in but so is a choppy bob if they’re not ready to say goodbye to so much hair.

BEAUTY

Glitter & Glow

This summer we’ll be seeing a lot more than the usual dewy skin, everyone will be seeking glow in excess. Show your client how to use a shimmery bronze highlighter all over the peaks of their face. For your more flamboyant clients, add some extra sparkle or glitter. Don’t overdo it, though. Remind them that a little goes a long way.

Nail Art

Funky, bold polishes and fun designs are going to be on everyone’s nails this summer. Get some experience creating dots, stripes and small pictures on nails. Focus on a single nail to make a statement or if you want to get really flashy, bling them all up.

Vivid Colours

A pop of electric blue eyeliner, a sweep of lime green eyeshadow, a cherry red lip stain or a bright mod pink lipstick are all great additions to your client’s makeup look this summer. Give them a few different ideas for that punch of colour but remind them not to go overboard. Only enhance one feature at a time.

Sustainable Beauty

Sustainable beauty is so popular now, there are so many body and earth-friendly beauty lines with incredible colours that keep up with seasonal trends.

We love suggesting Jusu Body products to our clients for their luxurious smelling skincare and Elate cosmetics for their beautiful, wide range of colours.

Join The Salon Movement

As with keeping up with trends, it’s important to keep up your skills, too. We’ve already given you a few simple ways to keep your skills fresh and new, now you’ll be ready to completely WOW your clients.

For more information on sustainable beauty as well as how to make your salon stand out from the rest, join The Salon Movement now.

Hurry up, Summer!

Davines Products Your Salon MUST Carry

By Leave a Comment

“By creating beauty sustainably, we encourage people to take care of themselves, of the environment in which they live & work, of the things they love.” — Davines.

If you haven’t already discovered the wonderful sustainable beauty line, Davines, we hope we’ll convince you to give them a try. The Salon Movement is proud to be a unified grassroots movement of sustainably-conscious Davines stylists and salon owners. Supporting Davines shows that you care about the earth, as well as your customer’s well-being.

Davines was founded, and continue to produce, in Parma, Italy, with development starting in the 1980s and products being ready to sell about a decade later. Davines truly believes in sustainability and is aiming to be the most beautiful and ethical company in the world.

We love every unique Davines product we use, and they truly do have something for everyone. If you’re looking to bring our your natural beauty, here are a few of their best-selling and award-winning products we think you should try:

Love Smoothing Shampoo & Conditioner

The best-selling LOVE duo from Davines has won a few different awards, and rightfully so! This shampoo and conditioner set is the perfect fit for anyone with dry, unruly hair that is prone to frizz. The olive extracts and vitamin E gently cleanse and add a smoothing dose of moisture.

Nounou Shampoo And Conditioner

Nounou Shampoo is yet another award winner from the Davines line and, along with the matching conditioner, is a dream. It’s a life (and hair!) saver for anyone who has brittle, dehydrated hair. Fiaschetto tomato is incorporated into the formula to provide the antioxidants and vitamin C which nourish hair completely.

The Oi Line

Several products in the Oi line have won awards and anyone who has used it has little doubt why. This multi-use line of products is perfect for just about anyone. It has the best ingredients to use on a day-to-day basis, when hair is behaving nicely and has no issues. Roucou oil is the key ingredient in this amazing line to keep hair and skin hydrated and soft.

This Is A Sea Salt Spray

This Is A Sea Salt Spray should be re-named “This is an amazing product!” A best-seller for many reasons, this spray provides amazing texture and style to any hair type and it smells so good!

The sea salt in this spray naturally gives tresses the perfect beachy waves many want to achieve without having to head to the ocean.

Well-Being Conditioner

The Well-Being Conditioner is an excellent all-around moisturizer for hair. Made with echinacea plant, this conditioner contains natural antimicrobial products which works to keep hair healthy and nourished.

Nourishing Vegetarian Miracle Conditioner

The Nourishing Vegetarian Miracle Conditioner is THE product to use to put life and moisture back into dry, damaged hair. It invigorates from the scalp right down to the ends of your hair to provide intense moisture and prevent breakage.

Acai oil is the miracle ingredient which provides your hair the protective antioxidants and restorative benefits it needs. Grape phytoceuticals add an extra source of antioxidants as well as polyphenols to keep hair healthy and strong.

If your salon, or personal collection, doesn’t include Davines, that needs to change right now, not only for the sake of beauty but for sustainability.

Davines has some very exciting collections coming out involving coffee, tea and honey. We can’t wait for these products, and to see what other revolutionary, sustainable ideas Davines has for our future.

Winter Hair Care Tips Everyone Should Know

By Leave a Comment

You want to do your best for your clients – after all, they are a walking advertisement for your hair studio!

So, with this cold, dry winter weather wreaking havoc on everyone’s tresses, you want to make sure you’re giving ALL your clients some advice to keep their hair in tip-top shape.

Cut Down On The Hot Tools

When your clients are in your chair, you’re likely using hot tools to blow dry and straighten or curl their hair. But it’s important to remind them that they shouldn’t be re-creating your style every day at home.

For special occasions, absolutely, but hot tools used on a daily basis, no! You see the damage that causes hair! Have a conversation about what tools they’re using at home, and make sure they’re not maxing out the heat. And of course, if they’re not using a heat protecting spray, make sure they don’t leave your salon without one!

Review Their Daily Hair Care

They’re receiving luxury hair treatment while in your hands, but probably not at home. Ask what products they’re using and upgrade them to a more moisturizing shampoo and deep conditioner if necessary. A leave-in conditioner to add extra moisture and control some static is a lifesaver for most people in the winter. Customize an eco-friendly DAVINES hair system for their hair needs.

Take a few minutes to show them how to properly shampoo and condition as well. Many people are unaware how to correctly cleanse their scalp, or apply conditioner concentrating on the ends and lengths.

Remind Them To Do A Cool Rinse

Since you’re already giving them tips on their hair washing routine, make sure they’re turning the temperature waaay down for their final rinse. Cool water seals the cuticle and prevents frizz and damage. Tell them it’s worth the 30 seconds of “brrrr” in the shower for the sake of their hair.

Dry Hair Thoroughly To Prevent Breakage

Although it’s a contradiction to tell them not to use heat tools often, remind them that hair must still be completely dried before going outside. We’ve all seen the damage that styling wet hair can do and how easily wet hair can freeze (and break!) in winter.

It may be worth discussing some second-day hairstyles so they keep washing at a minimum. Or have them wash their hair the night before so they have time to let it air dry.

Suggest A Cool Air Humidifier

What if your client is deep conditioning and cutting down on heating tools yet still has difficulty managing their dry, dehydrated, frizzy hair? It may be worth suggesting they invest in a cool-air humidifier for their home and/or office. Adding moisture back into air that’s been affected by cranking up the indoor heat will greatly help their skin and hair.

Taking a few extra minutes to help your client with their hair needs and giving a few fun tips will enhance their trust and dedication to you and will, in turn, be your best model and fan.