Summer 2018 Hair & Beauty Trends
When new seasons are upon us, it’s not just fashion trends that change, beauty trends do, too. It’s important to stay on top of what’s hot so you know what your clients are looking for when they ask. Not only will it keep you fresh, it’ll show how much you really care about what your clients need.
Here are the top beauty trends predicted to be huge (and heavily requested) this summer:
It’s All About The Texture
Texture will be huge this summer. Think natural, loose waves and lots of movement. The “bedhead” look is back in a big way.
Give your client a wash-and-go style haircut along with a few simple products such as Davines This Is A Volume Boosting Mousse and Davines LOVE HAIR SMOOTHER to smooth down any flyaways and excess frizz.
Summer is hot and people want to pull their hair back and forget about it. Enter the ponytail.
The low ponytail is a sleek way to keep it all pulled back and still be work-friendly and stylish.
To stay on-trend, opt for a fancy accessory or nice ribbon to tie it back instead of a plain old elastic. Suggest Davines THIS IS AN INVISIBLE SERUM to keep it sleek but leave out a few hairs to keep it more casual.
Adding some volume to the crown before putting hair in a ponytail easily combines two popular styles into one cool, yet fairly easy, hairstyle.
Encourage your clients to embrace their natural curls this season. Curls can be another easy, wash-and-wear style with the right cut and products such as Davines THIS IS A CURL BUILDING SERUM for added elasticity and shine.
When ponytails just won’t cut it, summer is a great time to chop it all off. Give your client a texturized style to show off their amazing facial shape and features.
Pixie short is in but so is a choppy bob if they’re not ready to say goodbye to so much hair.
Glitter & Glow
This summer we’ll be seeing a lot more than the usual dewy skin, everyone will be seeking glow in excess. Show your client how to use a shimmery bronze highlighter all over the peaks of their face. For your more flamboyant clients, add some extra sparkle or glitter. Don’t overdo it, though. Remind them that a little goes a long way.
Funky, bold polishes and fun designs are going to be on everyone’s nails this summer. Get some experience creating dots, stripes and small pictures on nails. Focus on a single nail to make a statement or if you want to get really flashy, bling them all up.
A pop of electric blue eyeliner, a sweep of lime green eyeshadow, a cherry red lip stain or a bright mod pink lipstick are all great additions to your client’s makeup look this summer. Give them a few different ideas for that punch of colour but remind them not to go overboard. Only enhance one feature at a time.
Sustainable beauty is so popular now, there are so many body and earth-friendly beauty lines with incredible colours that keep up with seasonal trends.
We love suggesting Jusu Body products to our clients for their luxurious smelling skincare and Elate cosmetics for their beautiful, wide range of colours.
Join The Salon Movement
As with keeping up with trends, it’s important to keep up your skills, too. We’ve already given you a few simple ways to keep your skills fresh and new, now you’ll be ready to completely WOW your clients.
For more information on sustainable beauty as well as how to make your salon stand out from the rest, join The Salon Movement now.
Hurry up, Summer!