2018 is predicted to be a huge year for sustainable beauty, and a month in, we’re already seeing this! Now is the perfect time to grow your business.
Offer Free Services or Products
Wait, we’re telling you to give stuff away for free?! To get people through your door you may need to. Some people are still skeptical of sustainable products and services so it’s up to you to show them how incredible they can be.
Offering a free wash and style, or a complimentary bottle of shampoo when they book a service will allow them to experience the products and fall in love. And using the words “free” and “complimentary” rarely fails to get people interested.
Befriend Real Estate Agents In Your Area
Getting your name out to people new to your area is key! Talk to some local real estate agents about handing out your flyer to their new home buyers. Even if they’re not particularly looking for a sustainable salon, if your name is the first one they see, it may end up sticking with them.
Community events are always popping up in the spring and summer. Search for some markets and festivals you can be a part of, join neighbourhood fundraisers, and attend local sporting events. Get your name out there and make some connections!
Some people may not have realized there’s a sustainable beauty salon in their area, or they could feel too intimidated to visit. Once people see a smiling face and realize what you can do for them, they’re more inclined to follow up.
Utilize us, the Movement of Sustainable Salons! If you haven’t already joined us here – what are you waiting for? Team up with some local organic, green businesses as well so you can cross promote one another.
Be Your Brand
Always remember YOU are your brand. Live your passion and sustainable life wherever you are. Amp up your social media. Share pics along with occasional peeks into your life at the salon and as someone living the sustainable beauty movement. Get people excited to come see you!
Every time you step out in public be ready to start a conversation. Style your hair so people ask you what products you use, carry a bag with your salon name on it, and wear your Movement Gear. Get ready to be noticed!
Get Your Info Out To Young People
Advertise in places where teenagers and young adults hang out. Influencers want the newest, hottest thing, and sustainable beauty is on trend. Let them discover you, and spread the word to their networks.
And last of all, but arguably, the most important:
Don’t Forget Your Regular Clients
Trying to get new clients to walk through your door is great, but your regular clients are the key to your success. They already know and like you so why not offer them an incentive for recommending a friend (or three!) to you? Word of mouth is one of the best ways to build your business.
We wish you the best of luck building your salon in 2018! It’s going to be a BIG year and we’re working on some exciting new content to keep you up to date.
Over the past few years, sustainable beauty trends have made leaps and bounds within our industry. This news is amazing and even more amazing is — wait for it! — it’s predicted that 2018 will be the BEST year yet for sustainable beauty!
More and more consumers are turning to green beauty products because of special skin and health concerns but that isn’t the only reason. Care for the environment also ranks high among reasons for why people opt to go green. This has resulted in more green brands coming out and some established brands changing their products and practices. Win-win!
Here are a few beauty trends to look forward to this year:
Most people think that sustainable beauty and green products only offer “natural” colours and poorly made formulas but not anymore! Going into 2018, we’ll see a HUGE variety of colours, formulas, and finishes. Almost anything you look for, from makeup to hair care to bath products, will soon be found quite easily.
It may seem a bit backwards to some but the trend towards cleansing less is gaining popularity. From the “no ‘poo” hair method to using special sea sponges to cleanse your body instead of soap, product and water use has gone down.
Don’t get us wrong, you don’t need to go to extremes! There’s no need to stop washing your hair altogether or ditching the soap just yet. However, there’s no doubt your hair and skin WILL look better when not over-washed so give it a go.
Packaging has become a problem that can’t be ignored. Many companies realize this and are dispensing their products in bulk, or using special recyclable and biodegradable packaging.
DAVINES is a great example of a green hair products company that cares about sustainability. They package their products with the environment in mind.
Often big-name companies repackage their regular formulas with a more “manly” scent and market that towards men. With more natural scents and often scentless products gaining popularity, there is no need for the distinction.
Unisex beauty products allow people to choose the right formula for their skin and/or hair, not their gender.
Green Salons & Spas
The average salon runs through a lot of water in a day and their electrical appliances run at high speed for all their clients. This is NOT good for the environment! Luckily (as you know), we’ve seen quite a few sustainable salons and spas open up over the years and 2018 should be no different.
As green sustainable beauty products grow in number so will the salons that carry those options. After all, there’s clearly a market for it! Salons can look for more information on going green at Greencircle Salons.
Ayurvedic & Other Alternative Beauty Treatments
Ayurvedic treatments aren’t new but we’re seeing a resurgence this year. Ayurveda treats your individual dosha and other lines of energy while giving you a customizable organic beauty and hair treatment. Products and treatments are not “one size fits all” any longer, the bespoke movement is here!
Watch out world, sustainable beauty now has a HUGE market and ALL salons need to be doing their part!
You want to do your best for your clients – after all, they are a walking advertisement for your hair studio!
So, with this cold, dry winter weather wreaking havoc on everyone’s tresses, you want to make sure you’re giving ALL your clients some advice to keep their hair in tip-top shape.
Cut Down On The Hot Tools
When your clients are in your chair, you’re likely using hot tools to blow dry and straighten or curl their hair. But it’s important to remind them that they shouldn’t be re-creating your style every day at home.
For special occasions, absolutely, but hot tools used on a daily basis, no! You see the damage that causes hair! Have a conversation about what tools they’re using at home, and make sure they’re not maxing out the heat. And of course, if they’re not using a heat protecting spray, make sure they don’t leave your salon without one!
Review Their Daily Hair Care
They’re receiving luxury hair treatment while in your hands, but probably not at home. Ask what products they’re using and upgrade them to a more moisturizing shampoo and deep conditioner if necessary. A leave-in conditioner to add extra moisture and control some static is a lifesaver for most people in the winter. Customize an eco-friendly DAVINES hair system for their hair needs.
Take a few minutes to show them how to properly shampoo and condition as well. Many people are unaware how to correctly cleanse their scalp, or apply conditioner concentrating on the ends and lengths.
Remind Them To Do A Cool Rinse
Since you’re already giving them tips on their hair washing routine, make sure they’re turning the temperature waaay down for their final rinse. Cool water seals the cuticle and prevents frizz and damage. Tell them it’s worth the 30 seconds of “brrrr” in the shower for the sake of their hair.
Dry Hair Thoroughly To Prevent Breakage
Although it’s a contradiction to tell them not to use heat tools often, remind them that hair must still be completely dried before going outside. We’ve all seen the damage that styling wet hair can do and how easily wet hair can freeze (and break!) in winter.
It may be worth discussing some second-day hairstyles so they keep washing at a minimum. Or have them wash their hair the night before so they have time to let it air dry.
Suggest A Cool Air Humidifier
What if your client is deep conditioning and cutting down on heating tools yet still has difficulty managing their dry, dehydrated, frizzy hair? It may be worth suggesting they invest in a cool-air humidifier for their home and/or office. Adding moisture back into air that’s been affected by cranking up the indoor heat will greatly help their skin and hair.
Taking a few extra minutes to help your client with their hair needs and giving a few fun tips will enhance their trust and dedication to you and will, in turn, be your best model and fan.
It’s going to be 2018 — take a deep breath, we’ve got this. If you’re feeling like us and wondering where 2017 went, there’s no need to panic. It’s been a big year full of changes from self-growth to fashion. We’re here to tell you it’s okay if you didn’t end up completing all your 2017 resolutions. Change is a continuous process and it’s better to do the best we can as we go. If that means taking a breather then take it, it’s important!
There are some amazing new hairstyles and colour choices to look forward to in 2018. And what’s beautiful about hair is that it’s an easy change to make. As always, we’re big supporters of Davines and sustainability, two things that are always on our list. Check out what’s new below:
Curl Movement — Luckily the new era of hair is all about embracing natural texture and rockin’ what your mama gave you. “2018 is all about upping the ante and getting those curls bigger and even better. Leave the relaxer at home and embrace your kinks and coils – curly girls this is your year.” Curls and embracing who you are in your natural state are two huge things we can seriously get behind. Rockin’ your curls can be scary, especially if you’re not used to them. If that’s the case, we highly recommend booking in with your local Davines salon. A stylist can get you the right cut and teach you some techniques to look fresh, not frazzled.
Headscarves — Headscarves always make us think of old Hollywood glamour, especially anything to do with convertibles. Luckily this look has made a serious comeback with models sporting headscarves between magazine pages and runways. The nice thing about this accessory is how versatile it is. It can be worn numerous different ways and if you snatch your mother or grandmother’s old scarves, they can be inexpensive too.
Ribbons Galore — Another accessory that has made its return is ribbons! A basic black ribbon, especially of the velvet variety, is a big hit for 2018. Get on trend by accessorizing your braid, ponytail or bun with one of these beauties.
School Girl Braids — Braids have made a serious resurgence! Whether you’re rocking boxer girl braids at the gym or a sweet single braid down your back, there’s a braid for everyone. Shorter hair types can try braided crowns or french braids for a chic look. For those long locks, try more complicated braid patterns à la Game of Thrones.
The Knot Pony — We love this take on the classic but sometimes boring ponytail. This is a great look for a variety of hair types and textures too! “Twist hair into a knot and instead of pinning ends up let them fly free!”
Enjoy your start to 2018, lovelies! More blogs from our team are coming your way soon.