What exactly is a movement and how is it defined? According to our handy dictionary it is defined as “a group of people working together to advance their shared political, social, or artistic ideas.” When we think of what a movement means to us there is an inherent human component that relates to social change. According to the definition there’s without a doubt the power that green beauty and hair care has within our lives and the capacity for positive social change within this framework. “Though we think of beauty as being purely visual, the ripple effect the movement is having spans to unprecedented changes in the way companies and consumers are making sustainable choices, impacting new legislation, and even coursing deeper—to the conversations we are having with ourselves, (source).” We want to highlight specifically the conversations that begin internally surrounding green beauty and the shift that takes place within oneself when the switch has been made. Once you put two and two together going back to using toxic products isn’t an option anymore. Many deeply question the green movement and dismiss it as too expensive, not as effective or simply not worthwhile. “While making the choice to ditch harsh chemicals from your beauty routine is great, it can be a rough transition if you’re not sure what you’re getting into. The products usually don’t have the same consistencies or scents, and the adjustment period varies pretty drastically. Many people wind up getting frustrated with green products, claiming they don’t work as well as chemical ones, and ultimately just give up on them, (source).”
Interestingly enough the millennial generation is the group leading the charge into green beauty. Having grown up with the internet this group love to research ingredients, companies and the integrity surrounding different brands. With the power of the internet information is more readily available and its shown this generation truly cares and questions. “A Harris Poll survey found that 59 percent of women over the age of 35 believe buying green beauty is important to them, while an even larger percentage—73 to be exact—of millennial women seek out cleaner, all-natural products, (source).” There is a shift in attitude from ‘what will this product do for for me? to “what’s the greater impact that this purchase will make?” “One of best outcomes is that green beauty shoppers are looking more than skin-deep into their product choices. They still want products that will produce a positive result on their skin, but they also want products that positively benefit the ecology—and even the economy. You are correct in labeling it as a movement, (source).”
We called ourselves Salon Movement for a very specific reason as we believe in the power of education and ultimately people. By being a cohesive unit that is committed to social change and truly benefiting the environment we hope to inspire others and give them the tools to join us. Contact us at http://thesalonmovement.com/.