2018 is predicted to be a huge year for sustainable beauty, and a month in, we’re already seeing this! Now is the perfect time to grow your business.
Offer Free Services or Products
Wait, we’re telling you to give stuff away for free?! To get people through your door you may need to. Some people are still skeptical of sustainable products and services so it’s up to you to show them how incredible they can be.
Offering a free wash and style, or a complimentary bottle of shampoo when they book a service will allow them to experience the products and fall in love. And using the words “free” and “complimentary” rarely fails to get people interested.
Befriend Real Estate Agents In Your Area
Getting your name out to people new to your area is key! Talk to some local real estate agents about handing out your flyer to their new home buyers. Even if they’re not particularly looking for a sustainable salon, if your name is the first one they see, it may end up sticking with them.
Community events are always popping up in the spring and summer. Search for some markets and festivals you can be a part of, join neighbourhood fundraisers, and attend local sporting events. Get your name out there and make some connections!
Some people may not have realized there’s a sustainable beauty salon in their area, or they could feel too intimidated to visit. Once people see a smiling face and realize what you can do for them, they’re more inclined to follow up.
Utilize us, the Movement of Sustainable Salons! If you haven’t already joined us here – what are you waiting for? Team up with some local organic, green businesses as well so you can cross promote one another.
Be Your Brand
Always remember YOU are your brand. Live your passion and sustainable life wherever you are. Amp up your social media. Share pics along with occasional peeks into your life at the salon and as someone living the sustainable beauty movement. Get people excited to come see you!
Every time you step out in public be ready to start a conversation. Style your hair so people ask you what products you use, carry a bag with your salon name on it, and wear your Movement Gear. Get ready to be noticed!
Get Your Info Out To Young People
Advertise in places where teenagers and young adults hang out. Influencers want the newest, hottest thing, and sustainable beauty is on trend. Let them discover you, and spread the word to their networks.
And last of all, but arguably, the most important:
Don’t Forget Your Regular Clients
Trying to get new clients to walk through your door is great, but your regular clients are the key to your success. They already know and like you so why not offer them an incentive for recommending a friend (or three!) to you? Word of mouth is one of the best ways to build your business.
We wish you the best of luck building your salon in 2018! It’s going to be a BIG year and we’re working on some exciting new content to keep you up to date.