It’s all too common – mastering a skill only to get stuck in a rut after. However, the beauty industry is extremely competitive. To become the “go-to” salon or stylist in your area, you have to get and keep people talking and stand out from the crowd. In other words, stay out of that rut!
One of the best ways to keep your customers happy, and gain new clients is to keep your training up-to-date, offer the latest styles and services. When you show new techniques to your clients, you gain their trust and respect. In turn, they end up recommending you to others. Besides, when a new person comes in to request something, you want to make sure you know what they’re asking for, right?
Have we convinced you that ongoing training is super important? We hope so. And best of all, it doesn’t have to cost a lot of time or money. Here are a few easy tips to keep your skills fresh:
Follow Trade and Fashion Sites/Publications
This is the simplest, least expensive way to keep up with current trends and techniques. Popular fashion and beauty sites will show you what’s hot right now, and therefore what clients may be asking for.
Trade Shows and Conventions
Much like above, conventions and trade shows showcase the latest offerings of new products and techniques that you need to know. And PS – they’re also a great way to network and get your name out there, too.
Contact Your School
Most hairdressing and beauty schools will offer their alumni opportunities to upgrade every so often at a low – or sometimes NO – cost. These are typically evening events or online seminars. If you haven’t kept in touch, reach out to your school now.
The world of technology has made it so we can all have training right at our fingertips! As mentioned above, you can often find courses through beauty training schools, but even following stylists and beauty personalities you admire on social media or YouTube can help you pick up some important new tips and tricks.
But don’t forget to give back. If you’re an expert in something, let others in on the secret by sharing your training tips online. It will help you get your name out there, too.
Get your staff together for some ongoing training a few times a year. These evening or Saturday morning events can include skills workshops, new equipment demonstrations and social management skills. You can have your staff share their own new techniques with each other or bring in an expert.
This will not only create some comrade among your staff but keep everyone up-to-date.
Keep Up With Green Resources
If you can find a sustainable way to do your craft, that’s a step-up on most of your competition. In 2018, sustainable and organic products are becoming increasingly important to clients. Keep up with these services, and make sure you let your clients know exactly what you offer.
Remember: You are your brand so keep it fresh. People will notice!
2018 is predicted to be a huge year for sustainable beauty, and a month in, we’re already seeing this! Now is the perfect time to grow your business.
Offer Free Services or Products
Wait, we’re telling you to give stuff away for free?! To get people through your door you may need to. Some people are still skeptical of sustainable products and services so it’s up to you to show them how incredible they can be.
Offering a free wash and style, or a complimentary bottle of shampoo when they book a service will allow them to experience the products and fall in love. And using the words “free” and “complimentary” rarely fails to get people interested.
Befriend Real Estate Agents In Your Area
Getting your name out to people new to your area is key! Talk to some local real estate agents about handing out your flyer to their new home buyers. Even if they’re not particularly looking for a sustainable salon, if your name is the first one they see, it may end up sticking with them.
Community events are always popping up in the spring and summer. Search for some markets and festivals you can be a part of, join neighbourhood fundraisers, and attend local sporting events. Get your name out there and make some connections!
Some people may not have realized there’s a sustainable beauty salon in their area, or they could feel too intimidated to visit. Once people see a smiling face and realize what you can do for them, they’re more inclined to follow up.
Utilize us, the Movement of Sustainable Salons! If you haven’t already joined us here – what are you waiting for? Team up with some local organic, green businesses as well so you can cross promote one another.
Be Your Brand
Always remember YOU are your brand. Live your passion and sustainable life wherever you are. Amp up your social media. Share pics along with occasional peeks into your life at the salon and as someone living the sustainable beauty movement. Get people excited to come see you!
Every time you step out in public be ready to start a conversation. Style your hair so people ask you what products you use, carry a bag with your salon name on it, and wear your Movement Gear. Get ready to be noticed!
Get Your Info Out To Young People
Advertise in places where teenagers and young adults hang out. Influencers want the newest, hottest thing, and sustainable beauty is on trend. Let them discover you, and spread the word to their networks.
And last of all, but arguably, the most important:
Don’t Forget Your Regular Clients
Trying to get new clients to walk through your door is great, but your regular clients are the key to your success. They already know and like you so why not offer them an incentive for recommending a friend (or three!) to you? Word of mouth is one of the best ways to build your business.
We wish you the best of luck building your salon in 2018! It’s going to be a BIG year and we’re working on some exciting new content to keep you up to date.
Over the past few years, Sustainably beautiful trends have made leaps and bounds within our industry. This news is amazing and even more amazing is — wait for it! — it’s predicted that 2018 will be the BEST year yet for beauty done sustainable!
More and more consumers are turning to green beauty products because of special skin and health concerns but that isn’t the only reason. Care for the environment also ranks high among reasons for why people opt to go green. This has resulted in more green brands coming out and some established brands changing their products and practices. Win-win!
Here are a few beauty trends to look forward to this year:
Most people think that sustainably beautiful and green products only offer “natural” colours and poorly made formulas but not anymore! Going into 2018, we’ll see a HUGE variety of colours, formulas, and finishes. Almost anything you look for, from makeup to hair care to bath products, will soon be found quite easily.
It may seem a bit backwards to some but the trend towards cleansing less is gaining popularity. From the “no ‘poo” hair method to using special sea sponges to cleanse your body instead of soap, product and water use has gone down.
Don’t get us wrong, you don’t need to go to extremes! There’s no need to stop washing your hair altogether or ditching the soap just yet. However, there’s no doubt your hair and skin WILL look better when not over-washed so give it a go.
Packaging has become a problem that can’t be ignored. Many companies realize this and are dispensing their products in bulk, or using special recyclable and biodegradable packaging.
DAVINES is a great example of a green hair products company that cares about sustainability. They package their products with the environment in mind.
Often big-name companies repackage their regular formulas with a more “manly” scent and market that towards men. With more natural scents and often scentless products gaining popularity, there is no need for the distinction.
Unisex beauty products allow people to choose the right formula for their skin and/or hair, not their gender.
Green Salons & Spas
The average salon runs through a lot of water in a day and their electrical appliances run at high speed for all their clients. This is NOT good for the environment! Luckily (as you know), we’ve seen quite a few sustainable salons and spas open up over the years and 2018 should be no different.
As green sustainably beautiful products grow in number so will the salons that carry those options. After all, there’s clearly a market for it! Salons can look for more information on going green at Greencircle Salons.
Ayurvedic & Other Alternative Beauty Treatments
Ayurvedic treatments aren’t new but we’re seeing a resurgence this year. Ayurveda treats your individual dosha and other lines of energy while giving you a customizable organic beauty and hair treatment. Products and treatments are not “one size fits all” any longer, the bespoke movement is here!
Watch out world, sustainable beauty now has a HUGE market and ALL salons need to be doing their part!