The Salon Movement

Moving Salons Forward Sustainably

Why It’s Time To Join The Movement

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If you or your salon is already part of The Salon Movement then you already know all the incredible benefits which come with membership to this amazing community. If not, we’re here to convince you.

Sustainability is here to stay, and your salon could be “the next big thing” your community needs. Let’s delve deeper:

WHY BE A SUSTAINABLE BUSINESS?

You may be wondering what the benefits of being a sustainable business are. You know you’re doing a great thing for the earth, but is that where it ends? Not at all!

Your Salon Will Get More Recognition

Sustainability is huge and more people than ever are seeking out sustainable fashion, products and salons. This could mean you!

You Reduce Costs

At the beginning, you may need to invest more money to make your salon into an eco-friendly oasis. But the savings you’ll see will occur almost immediately and be well worth it in the long run.

Installing water-reducing showerheads and low-flow toilets will save you water, money and energy. Even switching to low-energy power bars and making sure lights and machines are turned off when not in use is a very inexpensive, simple start to sustainability.

You Reduce Waste

Using sustainable products and materials is so important to your footprint on the earth. You’ll notice an impact almost immediately and will likely save you significant money if you’re having to contribute to garbage services.

You End Up Healthier

You won’t believe how wonderful eco beauty products are these days. The right products will produce fabulous results on your skin and hair and you’ll glow inside and out from not using toxic chemicals. It also feels great to know you’re doing your part to help the earth.

WHAT DOES THE SALON MOVEMENT DO?

Our statement is to have “a unified grassroots movement of sustainability-conscious Davines stylists and salon owners who actively care and love our planet, culture, and craft.”

Education:

We believe that education is vital to perfecting your skills and keeping up to date on the latest products and styles, especially those to do with sustainability. For some great ways to keep your training fresh, check this out. Movement members also get ongoing webinar training and special Davines product information.

Retail:

If your business isn’t seeing the returns you’d like it to, The Movement can help you realize your extreme potential. We’ve got some really exciting things to share that will take both your career and business to the next level.

Marketing:

Marketing is huge for your business, and The Movement can help deliver your sustainability offerings and message to those who are looking for it.

Environmentalism:

The earth sustains, heals, and supports our success and all it requires from us in return is some mutual consideration, respect and love. As Davines ambassadors and stylists, we’ll work together to keep the harmony.

Other Benefits:

In addition to knowing you’re part of an incredible, sustainable team, you’ll have access to our webinars and education system, as well as receive the latest information on all new Davines products. You’ll also get tools for growing your business and receive promotions and discounts from our sustainable partners.

SIGN UP NOW

We have different sign-up options for stylists, salon owners and Davines partners, and content is customized to fit you. Join us now.

Spring Into Sustainability!

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Spring is arriving next week and for most of us, it will be welcomed with open arms! It’s the perfect time of year to re-evaluate how eco-friendly you’re being in your life.

Here are a few easy ways you can change to be more eco in your home and work life this Spring:

Decrease Your Water Usage

At both your home and business, there are a lot of things you can do to reduce your water use. If you don’t have low flow toilets or shower heads, get those installed — they’re not as expensive as you may think. Don’t know where to look? We’re big advocates of the products that ECOHEADS offers.

Be mindful of water by only turning it on when it’s time to rinse your hair, teeth or dishes instead of letting it run. Install eco-friendly, water-conserving dishwashers and washing machines and only run full loads. And why not put some old buckets outside to collect rainwater to water your garden and indoor plants?

Reduce Your Energy Use

Switch to energy efficient appliances if possible especially with the ones you use the most. Assess your lighting and heating options, maybe it’s time to go with solar options. If this isn’t in the cards quite yet, there are other small steps you can take which will help. Turn off all lights and machines when they’re not in use, replace your light bulbs with LED or CFL bulbs, and wear a sweatshirt instead of cranking the heat.

Change Your Products

Eco-friendly products can be found everywhere these days. If you’re a DIYer, it can be as simple as mixing baking soda and vinegar to clean most of your surfaces!

Natural beauty products are better than ever, and you know that by supporting sustainable beauty, you’re doing good for your skin and the environment. If your salon isn’t already carrying Davines products, what are you waiting for?

Clear The Clutter

“Spring cleaning” time is here and this year, you’re not only going to give everything a good clean, you’re going to be ruthless in purging everything you don’t need. It may take some time but go through everything at home and at work and donate or recycle what you don’t need. Keeping old paperwork and unnecessary items can weigh us down mentally and emotionally.

Reduce and Recycle

So now that you’ve cleared away all your clutter, you certainly don’t need to add any more back in again. Set up a system that allows you to reduce your waste. Don’t print out emails, stay away from disposable products, and recycle everything you can’t re-use.

Shop Smartly

“Fast fashion”, a term used by fashion retailers to describe inexpensive designs that move quickly from the catwalk to stores to meet new trend, is popular these days. Think the stores that offer you shirts for only a few dollars but will only last you a few months. Clothing is becoming a huge environmental issue in the way it’s manufactured and sold. Instead, look for sustainable fashion when you can and know that you’re doing good for the earth while purchasing a quality piece.

This is the same for towels and sheets you use every day. Spending a little bit more money on Bamboo or other sustainable fabrics will last longer and be kinder to the earth.

Support local markets which carry produce from sustainable, chemical-free farmers. Switch to fair trade items when purchasing coffee, tea and chocolate whenever possible.

Start A Garden

Spring is the perfect time to start a garden even if it’s just a small container garden on your windowsill. Plants have many everyday uses besides looking pretty. In fact, growing plants that naturally purify the air will help you breathe easier. Aloe plants can be useful for small injuries, instead of turning to chemical-based creams to soothe those small burns or cuts.

Growing your own herbs and vegetables is a life changer. You’ll save money plus eating something YOU have grown tastes amazing!

Join The Movement!

If your salon hasn’t already become a part of The Movement, it’s time to make the leap. This will put you ahead of your competitors, and you can rest easy knowing you’re doing what’s best for everyone. Find out more now.

Davines Products Your Salon MUST Carry

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“By creating beauty sustainably, we encourage people to take care of themselves, of the environment in which they live & work, of the things they love.” — Davines.

If you haven’t already discovered the wonderful sustainable beauty line, Davines, we hope we’ll convince you to give them a try. The Salon Movement is proud to be a unified grassroots movement of sustainably-conscious Davines stylists and salon owners. Supporting Davines shows that you care about the earth, as well as your customer’s well-being.

Davines was founded, and continue to produce, in Parma, Italy, with development starting in the 1980s and products being ready to sell about a decade later. Davines truly believes in sustainability and is aiming to be the most beautiful and ethical company in the world.

We love every unique Davines product we use, and they truly do have something for everyone. If you’re looking to bring our your natural beauty, here are a few of their best-selling and award-winning products we think you should try:

Love Smoothing Shampoo & Conditioner

The best-selling LOVE duo from Davines has won a few different awards, and rightfully so! This shampoo and conditioner set is the perfect fit for anyone with dry, unruly hair that is prone to frizz. The olive extracts and vitamin E gently cleanse and add a smoothing dose of moisture.

Nounou Shampoo And Conditioner

Nounou Shampoo is yet another award winner from the Davines line and, along with the matching conditioner, is a dream. It’s a life (and hair!) saver for anyone who has brittle, dehydrated hair. Fiaschetto tomato is incorporated into the formula to provide the antioxidants and vitamin C which nourish hair completely.

The Oi Line

Several products in the Oi line have won awards and anyone who has used it has little doubt why. This multi-use line of products is perfect for just about anyone. It has the best ingredients to use on a day-to-day basis, when hair is behaving nicely and has no issues. Roucou oil is the key ingredient in this amazing line to keep hair and skin hydrated and soft.

This Is A Sea Salt Spray

This Is A Sea Salt Spray should be re-named “This is an amazing product!” A best-seller for many reasons, this spray provides amazing texture and style to any hair type and it smells so good!

The sea salt in this spray naturally gives tresses the perfect beachy waves many want to achieve without having to head to the ocean.

Well-Being Conditioner

The Well-Being Conditioner is an excellent all-around moisturizer for hair. Made with echinacea plant, this conditioner contains natural antimicrobial products which works to keep hair healthy and nourished.

Nourishing Vegetarian Miracle Conditioner

The Nourishing Vegetarian Miracle Conditioner is THE product to use to put life and moisture back into dry, damaged hair. It invigorates from the scalp right down to the ends of your hair to provide intense moisture and prevent breakage.

Acai oil is the miracle ingredient which provides your hair the protective antioxidants and restorative benefits it needs. Grape phytoceuticals add an extra source of antioxidants as well as polyphenols to keep hair healthy and strong.

If your salon, or personal collection, doesn’t include Davines, that needs to change right now, not only for the sake of beauty but for sustainability.

Davines has some very exciting collections coming out involving coffee, tea and honey. We can’t wait for these products, and to see what other revolutionary, sustainable ideas Davines has for our future.

Simple Ways to Keep Your Skills Fresh and New

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It’s all too common – mastering a skill only to get stuck in a rut after. However, the beauty industry is extremely competitive. To become the “go-to” salon or stylist in your area, you have to get and keep people talking and stand out from the crowd. In other words, stay out of that rut!

One of the best ways to keep your customers happy, and gain new clients is to keep your training up-to-date, offer the latest styles and services. When you show new techniques to your clients, you gain their trust and respect. In turn, they end up recommending you to others. Besides, when a new person comes in to request something, you want to make sure you know what they’re asking for, right?

Have we convinced you that ongoing training is super important? We hope so. And best of all, it doesn’t have to cost a lot of time or money. Here are a few easy tips to keep your skills fresh:

Follow Trade and Fashion Sites/Publications

This is the simplest, least expensive way to keep up with current trends and techniques. Popular fashion and beauty sites will show you what’s hot right now, and therefore what clients may be asking for.

Trade Shows and Conventions

Much like above, conventions and trade shows showcase the latest offerings of new products and techniques that you need to know. And PS – they’re also a great way to network and get your name out there, too.

Contact Your School

Most hairdressing and beauty schools will offer their alumni opportunities to upgrade every so often at a low – or sometimes NO – cost. These are typically evening events or online seminars. If you haven’t kept in touch, reach out to your school now.

Online Resources

The world of technology has made it so we can all have training right at our fingertips! As mentioned above, you can often find courses through beauty training schools, but even following stylists and beauty personalities you admire on social media or YouTube can help you pick up some important new tips and tricks.

But don’t forget to give back. If you’re an expert in something, let others in on the secret by sharing your training tips online. It will help you get your name out there, too.

In-Salon Training

Get your staff together for some ongoing training a few times a year. These evening or Saturday morning events can include skills workshops, new equipment demonstrations and social management skills. You can have your staff share their own new techniques with each other or bring in an expert.

This will not only create some comrade among your staff but keep everyone up-to-date.

Keep Up With Green Resources

If you can find a sustainable way to do your craft, that’s a step-up on most of your competition. In 2018, sustainable and organic products are becoming increasingly important to clients. Keep up with these services, and make sure you let your clients know exactly what you offer.

Remember: You are your brand so keep it fresh. People will notice!

Creative Ways To Market Your Sustainable Salon

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2018 is predicted to be a huge year for sustainable beauty, and a month in, we’re already seeing this! Now is the perfect time to grow your business.

Offer Free Services or Products

Wait, we’re telling you to give stuff away for free?! To get people through your door you may need to. Some people are still skeptical of sustainable products and services so it’s up to you to show them how incredible they can be.

Offering a free wash and style, or a complimentary bottle of shampoo when they book a service will allow them to experience the products and fall in love. And using the words “free” and “complimentary” rarely fails to get people interested.

Befriend Real Estate Agents In Your Area

Getting your name out to people new to your area is key! Talk to some local real estate agents about handing out your flyer to their new home buyers. Even if they’re not particularly looking for a sustainable salon, if your name is the first one they see, it may end up sticking with them.

Get Involved!

Community events are always popping up in the spring and summer. Search for some markets and festivals you can be a part of, join neighbourhood fundraisers, and attend local sporting events. Get your name out there and make some connections!

Some people may not have realized there’s a sustainable beauty salon in their area, or they could feel too intimidated to visit. Once people see a smiling face and realize what you can do for them, they’re more inclined to follow up.

Team Up

Utilize us, the Movement of Sustainable Salons! If you haven’t already joined us here – what are you waiting for? Team up with some local organic, green businesses as well so you can cross promote one another.

Be Your Brand

Always remember YOU are your brand. Live your passion and sustainable life wherever you are. Amp up your social media. Share pics along with occasional peeks into your life at the salon and as someone living the sustainable beauty movement. Get people excited to come see you!

Every time you step out in public be ready to start a conversation. Style your hair so people ask you what products you use, carry a bag with your salon name on it, and wear your Movement Gear. Get ready to be noticed!

Get Your Info Out To Young People

Advertise in places where teenagers and young adults hang out. Influencers want the newest, hottest thing, and sustainable beauty is on trend. Let them discover you, and spread the word to their networks.

And last of all, but arguably, the most important:

Don’t Forget Your Regular Clients

Trying to get new clients to walk through your door is great, but your regular clients are the key to your success. They already know and like you so why not offer them an incentive for recommending a friend (or three!) to you? Word of mouth is one of the best ways to build your business.

We wish you the best of luck building your salon in 2018! It’s going to be a BIG year and we’re working on some exciting new content to keep you up to date.