It’s all too common – mastering a skill only to get stuck in a rut after. However, the beauty industry is extremely competitive. To become the “go-to” salon or stylist in your area, you have to get and keep people talking and stand out from the crowd. In other words, stay out of that rut!
One of the best ways to keep your customers happy, and gain new clients is to keep your training up-to-date, offer the latest styles and services. When you show new techniques to your clients, you gain their trust and respect. In turn, they end up recommending you to others. Besides, when a new person comes in to request something, you want to make sure you know what they’re asking for, right?
Have we convinced you that ongoing training is super important? We hope so. And best of all, it doesn’t have to cost a lot of time or money. Here are a few easy tips to keep your skills fresh:
Follow Trade and Fashion Sites/Publications
This is the simplest, least expensive way to keep up with current trends and techniques. Popular fashion and beauty sites will show you what’s hot right now, and therefore what clients may be asking for.
Trade Shows and Conventions
Much like above, conventions and trade shows showcase the latest offerings of new products and techniques that you need to know. And PS – they’re also a great way to network and get your name out there, too.
Contact Your School
Most hairdressing and beauty schools will offer their alumni opportunities to upgrade every so often at a low – or sometimes NO – cost. These are typically evening events or online seminars. If you haven’t kept in touch, reach out to your school now.
The world of technology has made it so we can all have training right at our fingertips! As mentioned above, you can often find courses through beauty training schools, but even following stylists and beauty personalities you admire on social media or YouTube can help you pick up some important new tips and tricks.
But don’t forget to give back. If you’re an expert in something, let others in on the secret by sharing your training tips online. It will help you get your name out there, too.
Get your staff together for some ongoing training a few times a year. These evening or Saturday morning events can include skills workshops, new equipment demonstrations and social management skills. You can have your staff share their own new techniques with each other or bring in an expert.
This will not only create some comrade among your staff but keep everyone up-to-date.
Keep Up With Green Resources
If you can find a sustainable way to do your craft, that’s a step-up on most of your competition. In 2018, sustainable and organic products are becoming increasingly important to clients. Keep up with these services, and make sure you let your clients know exactly what you offer.
Remember: You are your brand so keep it fresh. People will notice!