We’ve said it before and we’ll be saying it again (and again and again…), 2018 is THE year of sustainable beauty and fashion. Since April is Earth Month and with spring in the air, what a great time to jump on the trend — if you haven’t already, of course.
If you’re not already, follow our Spring into Sustainability tips to green up your salon and life in general. However, there are some popular trends you can jump on right now which you can start utilizing in your shop and passing along to your clients.
Help Your Hair
Natural, individualistic styles are what’s in for hair this Spring. Beachy waves, a lot of texture, and short pixie crops are what we’re already seeing everywhere. These styles are easy to maintain if you have the correct styling products.
You know by now how much we love Davines, it’s a HUGE part of what The Movement is all about. There’s a Davines product for every type of hair along with fantastic face and body care, as well. If you’re still not sure where to start, read our top recommendations here.
Getting involved with Davines during the month of April helps support Sustainable Beauty Month and Davines has decided the Fruit Tree Planting Foundation is this year’s most deserving recipient. This foundation aims to plant 5,000 trees in Peru where about 357 local families will benefit. And be sure to support the event by following #SBMONTH2018 on your favourite social media platform.
Beauty trends this Spring are fresh, clean looks with a hint of glitter. Keep it natural, except for when you want to POP!
Clean beauty products are picking up steam and becoming more popular all the time. Choosing beauty products which aren’t filled with dangerous chemicals benefits your skin as well as the earth.
A lot of popular brands are dropping the more dangerous chemicals from their products which is a huge step in the right direction, but we still prefer to support original eco-friendly companies such as Jusu. This fabulous company was started as an organic juice bar in Victoria, BC in 2014. Using the vitamin and mineral rich pulp from the juice resulted in them creating clean, organic products to nourish the skin and body. What a great way to be healthy AND eco-friendly.
Sustainable fashion is a whole lot more than just plain, flowing hemp dresses. Most designers are becoming more mindful of the fabrics they’re using, incorporating more sustainable materials while still producing on-trend garments.
Fur (mostly faux, luckily) has been spotted on boots, hats, purses, and everywhere else you can imagine for the past few seasons. Enter “denim fur” for us eco-conscious trend followers! Created by ISKO (the world’s largest producer of denim) along with “designer of nature” Fashion designer Tiziano Guardini, this “fur” is made from certified-organic cotton and pre-consumer recycled cotton. We’ve been seeing tons of reviews and praise for these sustainable cotton creations on social media. This means you can be in style while still being eco-conscious.