Davines and Sustainability.
Davines has been incorporating a sustainability mission in their business practices since 1983. “The family owned company has always been transparent about the natural ingredients they use and how they use them to benefit the world we live in, (source).” The importance of authenticity and environmental awareness is consistent with the brand; they are always finding new fresh ways to be better.
After being established in Parma, Italy in 1983 the Bollatti family sought out to create sustainable, earth-friendly products for a wider consumer base. With their products now being sold in 75 different countries world-wide the high quality and attention to detail is still as apparent as ever. Part of Davines and the Bollatti families’ appeal lies in their desire to be conscious. “They have been working with a number of nonprofit organizations on this mission, the first being the Fruit Tree Planting Foundation, dedicated to planting fruitful trees and plants to alleviate world hunger, combat global warming, strengthen communities, and improve the surrounding air, soil, and water, (source).” This organization works to donate orchards to communities that will benefit for centuries; it is definitely not a quick fix or Band-Aid solution. Davines also donates 10% of the proceeds from their zero-impact products to the Fruit Tree Planting Foundation along with “throughout the year, the Davines team heads to impoverished areas—the southwestern U.S., Brazil, Mozambique—to plant fruit trees and help share their support with the communities at large, (source).”
In February 2015 Davines set out to build a relationship with The Slow Food Foundation for Biodiversity. This project financially supports more than 10,000 small producers so that they can continue growing indigenous plants to support local agriculture. The packaging has been manufactured using food-grade plastic, so that you can re-use them as containers or planters. Their products are also manufactured using only energy from renewable sources. “For us, sustainability deals with the responsibility we owe to ourselves, the people with which we work, our customers, and the world in which we live and operate, (source).”
The Salon Movement upholds Davines values and truly believes in caring for our planet. Part of our mission is to unite stylists, salon owners and Davines distributors by sharing information and encouraging collaboration. We seek to be an essential outlet that unites like-minded people in a positive way. We are a support system and help to aid others in the worthy switch to sustainable salons and a way of life. Davines truly embraces a sustainability commitment and attempts to combine the business successes with a reduction of environmental impact. By setting a course for spreading awareness and engaging more businesses and individuals a positive impact can be made on the world around us.