Davines and Sustainability

May 10, 2017 By themovement1 Leave a Comment

Davines and Sustainability.

Davines has been incorporating a sustainability mission in their business practices since 1983. “The family owned company has always been transparent about the natural ingredients they use and how they use them to benefit the world we live in, (source).” The importance of authenticity and environmental awareness is consistent with the brand; they are always finding new fresh ways to be better.

After being established in Parma, Italy in 1983 the Bollatti family sought out to create sustainable, earth-friendly products for a wider consumer base. With their products now being sold in 75 different countries world-wide the high quality and attention to detail is still as apparent as ever. Part of Davines and the Bollatti families’ appeal lies in their desire to be conscious. “They have been working with a number of nonprofit organizations on this mission, the first being the Fruit Tree Planting Foundation, dedicated to planting fruitful trees and plants to alleviate world hunger, combat global warming, strengthen communities, and improve the surrounding air, soil, and water, (source).” This organization works to donate orchards to communities that will benefit for centuries; it is definitely not a quick fix or Band-Aid solution. Davines also donates 10% of the proceeds from their zero-impact products to the Fruit Tree Planting Foundation along with “throughout the year, the Davines team heads to impoverished areas—the southwestern U.S., Brazil, Mozambique—to plant fruit trees and help share their support with the communities at large, (source).”

In February 2015 Davines set out to build a relationship with The Slow Food Foundation for Biodiversity. This project financially supports more than 10,000 small producers so that they can continue growing indigenous plants to support local agriculture. The packaging has been manufactured using food-grade plastic, so that you can re-use them as containers or planters. Their products are also manufactured using only energy from renewable sources. “For us, sustainability deals with the responsibility we owe to ourselves, the people with which we work, our customers, and the world in which we live and operate, (source).”

The Salon Movement upholds Davines values and truly believes in caring for our planet. Part of our mission is to unite stylists, salon owners and Davines distributors by sharing information and encouraging collaboration. We seek to be an essential outlet that unites like-minded people in a positive way. We are a support system and help to aid others in the worthy switch to sustainable salons and a way of life. Davines truly embraces a sustainability commitment and attempts to combine the business successes with a reduction of environmental impact. By setting a course for spreading awareness and engaging more businesses and individuals a positive impact can be made on the world around us.

What is Sustainably Beautiful?

April 19, 2017 By themovement1 Leave a Comment

You’ve probably heard of sustainability initiatives related to recycling, making eco friendly products, and being a more conscious consumer, but did you know beauty can be sustainable? Yes Sustainably Beautiful is a thing!

Let us first define what sustainably beautiful means to us. This is a new mindset that makes us think long term in product development. “It is actually a combination of imagination and science where we evaluate the long term environmental impact of whatever beauty product we are formulating. Before its production, during its production and its lifecycle once it is released in the environment, (source).” There are 4 large aspects that go into making a product sustainable and all have to be taken into account when formulating and distributing new products.
• ethical sourcing of natural raw materials
• cosmetic production (energy and water consumption, waste management)
• packaging (compostable, biodegradable, recyclable)
• biodegradability of the finished product

These 4 pillars are merely a framework to begin to define sustainable products. Many companies are able to quickly implement one or two but usually larger companies struggle to maintain all four. It’s time we truly start to look at our beauty products as being just as important as the food we put into our bodies. We’ve long ago ditched the heavily processed, chemically laden food but are much slower to transition away from chemical based products. The green beauty market has changed dramatically from “the days of poorly pigmented ‘makeup’ products from your health food store, skincare that smells like a greenhouse, or ‘natural perfume’ of pure patchouli oil in a bottle, (source).” We now have beauty and hair products that are far superior for not only the planet we coincide with but for out bodies as well. Instead of harsh chemical products alternative ingredients are found in nature to get better results.

According to the SBN “Sustainability in the beauty industry has become a hot topic due to a rise in environmental awareness, new global standards, its profitability and consumer demand, (source).”

This movement is not only beneficial from a green perspective but also from a consumer and business standpoint. As a business looking to interest a growing conscious consumer market differentiating yourselves is essential in tapping into that consumer base. Being socially responsible is not only the right thing to do but also benefits business regardless of size. Consumers want to know that you as the business owner really care about the environment and that this care translates over to truly caring for them.

Here at the Salon Movement we embody “A unified grassroots movement of sustainability-conscious Davines stylists and salon owners who actively care and love our planet, culture, and craft.” We truly care and value the importance of education, marketing, environmentalism and retail in implementing green salons. “Loving, kind, considerate, cooperative, balanced, and connected are just a few adjectives to describe a Davines stylist and salon owner when it comes to their commitment to the eco-social organism.” We believe above all that we have a positive role to play into spreading sustainability values and educating others on the benefits of green beauty.

5 Things A Salon Owner and Hairstylist Can Be Thankful For.

October 10, 2016 By themovement1 9 Comments

5 things a salon owner and hairstylist can be thankful for if you are searching for some inspiration today:

1. Clients:

Let’s not beat around the bush here … it’s all about the clients and we have a very unique opportunity to be a positive influence in their perception of themselves and therefore how they present themselves to others. We enable them an avenue of self expression in an external way that may represent a very sacred innermost reality.

2. Industry Support:

You have built a foundation of support around you, so recognize and appreciate your ability to attract like minded people. This may be your staff, your business partner, sustainability partners such a Green Circle Salons, your Distributor and sales reps, and a haircare brand. In my opinion, a brand like Davines transcends the typical business relationship and opens up a very unique dynamic of inspiration, accountability, and support. They are always looking for ways to grow together in a sustainable way and I am really thankful for this unique relationship.

3. Vulnerability:

As a business owner you have embarked on the heroes journey that will include successes, failures, and everything perceived as in between. The investment you have on the line gives you the opportunity to have huge gains both materially, emotionally, and spirituality. Business is not fair nor easy but then again nothing worth having in this world is. I invite you to perceive this opportunity for what I believe it to be: Your sacred journey that you have invested your all in to potentially lose everything so that you may gain everything that is truly valuable … those refined qualities that define You. They are personal and unique but may Include; Loyalty, patience, persistence, love, understanding, boundaries, personal power, divinity, and vulnerability.

4. Insight:

You are the leader because you can see further then anyone else can and that insight is what the people that follow you have confidence in. Your call to action is to keep climbing up to the mountain lookout of life to experience foresight that will lead to in-sight. You must do this often even though your legs are tired from all the days hard work.

5. The Craft:

You are part of a very special guild of craftspeople that have a unique skill set to create living and moving art that helps define culture. Even more profound is that you are healers that support the physical, metal, and emotional lives of your clients. You are changing lives multiple times everyday. It’s is such a sacred gift to be a hairstylist and I am thankful for that opportunity !!!